Viva Roblox is an upcoming Robloxian television channel owned by rTV Networks. The channel was officially announced on April 11, 2017, as the replacement for Roblox Music Television, which rTVN had recently acquired through the closure of Gavent Networks (RMT was owned by rTVN subsidiary rTV Networks Gavent between Gavent Networks' closure on March 31, 2017 and the launch of Viva Roblox.)
The origins of Viva Roblox date back to May 17, 2014, when rTV Networks experimented with potentially launching a Robloxian music brand based off of the mainland-European version of the VIVA music television franchise (predominantly based in Germany; a British version of the channel also exists, but has a different brand design). Despite the potential for active competition from other Robloxian music channels such as MixTV (launched seven months earlier) and RMT (launched four months earlier), rTV Networks decided not to launch the channel, instead working on other projects.
On March 31, 2017, AGavent, the owner of Gavent Networks, which owned RMT, announced he would be closing his company and leaving the industry (he would return and start a production company two weeks later). AGavent gave four of Gavent Networks' five channels, including RMT and its spinoff channel RMTEDM, to rTV Networks, which launched rTV Networks Gavent as a management subsidiary for the channels on that day. rTVN decided that, instead of running RMT, the company would use the opportunity to launch its own music channel in Viva Roblox. The company officially announced the new channel on April 11, 2017, at which point ownership of the channel transferred from the rTV Networks Gavent subsidiary to rTV Networks directly. The channel will be available as a premium television channel available to multiple providers.
On May 2, 2017, as a result of the Robloxian Broadcasting Exchange controversy, rTV Networks announced that they were considering removing all of rTVN's channels from BBS Player. On May 3, 2017, rTVN decided to only remove Viva Roblox, which means at present the service is only available on roTV, in addition to Amicable when that service launches.
On May 4, 2017, around 3am ET, Viva Roblox started broadcasting a holding loop, similarly to other rTVN channels. The loop consists of a mysterious, almost cryptic-looking arrangement of neon lights swinging from a ceiling, with three lights in the center arranged in a triangular "V" shape as a reference to the channel's logo and branding. A still of the loop was posted to Twitter at exactly 3am ET.
On May 17, 2017, Viva Roblox gained a sister channel, as RMTEDM was rebranded into Viva2, covering videos in pop, indie, alternative, and electronic genres while Viva maintains a largely pop-centric schedule.
On May 31, 2017, Viva Roblox was the fourth rTV Networks channel to gain its own Twitter account, after Blox News Channel, rTV3, and DogeTV (following the acquisition of that channel), replacing the rTV Networks Gavent Twitter account. The account covers both Viva Roblox and Viva2.
Programming and format Edit
Viva Roblox will be based loosely on the German version of its namesake, co-opting parts of its branding and some of its formats. In addition to various playlists, charts, and countdowns, an original series has already been planned for Viva Roblox: Viva Video Court, a program based on the Canadian Video on Trial format.