Viva2, also known as Viva Roblox 2 and Viva Roblox Two, is an upcoming Robloxian television channel owned by rTV Networks. The channel launched on May 17, 2017, and is the replacement for RMTEDM, which rTVN acquired through the closure of Gavent Networks on March 31, 2017. As its name suggests, Viva2 is a spinoff of Viva Roblox that is exclusive to the roTV platform. The channel will launch on March 22, 2018, along with its parent channel.
Viva2 originated as RMTEDM, a music channel launched by Gavent Networks in 2015 as a spinoff of RMT and exclusive to the roTV platform. On March 31, 2017, Gavent Networks closed, and rTVN acquired the majority of its channels, including RMT and RMTEDM. RMT was rebranded as Viva Roblox on April 11, 2017, and rTVN stated they had intentions to rebrand RMTEDM as a Viva channel as well; however not as a genre-based service as RMTEDM was. Multiple formats were considered during the process of repositioning RMTEDM as a Viva Roblox spinoff; among them were a UK-centric channel (making the main Viva channel US-focused) or a channel which aired some IRL content in addition to music videos.
Viva2 was officially launched on the afternoon of May 17, 2017, when rTVN finalized the channel's logo and reconfigured the RMTEDM stream to carry Viva2, using the same holding loop being used on Viva Roblox at the time in advance of its launch. rTVN planned to have an announcement video similar to the one used to announce Viva Roblox produced at a later date, but this did not come to pass. Like its predecessor, Viva2 will remain exclusive to the roTV platform.
On January 20, 2018, at rTV Networks' panel event at RTNG MediaCon Winter 2018, company owner BenzBot stated that he currently intends to launch Viva2, along with parent Viva Roblox and GTV, at some point in the spring of 2018, although no concrete plans have been laid to specify a launch date. On January 28, 2018, rTV Networks announced the slogan for Viva2, "Same Viva. Different Beat.", which, according to the channel, "reflects the positioning of Viva2 as a complement to the main Viva Roblox channel, while also making Viva2 a distinct channel in itself". The slogan is meant to help establish Viva2's brand positioning.
In the early hours of March 20, 2018, with only two days' notice, it was cryptically announced on Twitter that Viva Roblox and Viva2 would both launch on March 22, 2018 at 7pm ET. To generate buzz for the launch, promotional bugs were placed on rTV, Blox News Channel, Rnetwork, rTV3, rTV3+, rTV Max, Blox, and Blox Sports. The two channels also began running new loops, alongside the old one, promoting the launch.
Programming and format Edit
Viva2 is dubbed by rTV Networks owner BenzBot as an "experimental" music channel, and as a "sandbox with a base". Viva2's programming schedule is set to be less structured than Viva Roblox's, allowing Viva2 to try out potential new formats while Viva Roblox maintains a more consistent and structured schedule.
Editorially, Viva2 maintains a selection of music predominantly from the pop, indie, electronic, and alternative genres; this is both a complement and a contrast to the generally pop-based schedule of Viva Roblox. Brand design will be the same between Viva Roblox and Viva2, with the differentiation being made in schedules, promotions, and on-air bugs.
Ident and breakbumper songs Edit
Viva2 will feature selected songs as the soundtrack to the channel's idents and breakbumpers. They will be listed here upon the channel's launch, but are expected to be shared with the main channel initially.