Livestream is an online live streaming video platform that allows users to view and broadcast video content using a camera and computer through the internet. It offers a free ad-supported service as well as multi-tiered premium services. Since September 2009, it has offered channel pages to stream events, with integrated chat and social capabilities. It has been used for concerts, major political events, and IRL local news affiliates, outside of its use in the Robloxian television industry.
Livestream launched as Mogulus in 2007, and was created by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt. The company has offices in New York City, Los Angeles, and Bangalore. Livestream launched its Pro premium service in April 2008. In September 2009, Mogulus was rebranded as Livestream.
Livestream is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world.
Use in Robloxian televisionEdit
Original Livestream is used heavily throughout the Robloxian television industry; it is popular in part due to the format of its broadcasting backend, Livestream Studio, which functions very similarly to the playout control room of a television channel. Programming and clips can be cued, overlays and bugs placed, and various graphical elements can be designed and inserted into the broadcast. Additionally, an autopilot feature is available for such things as off-air loops. rTV Networks has been testing the usage of the autopilot as the main method of broadcast for a channel, starting with its premium channel rTV2, although the first channel that successfully used autopilot as its main broadcast method was Lava Lamp Entertainment's Cartoon Everything.
As of October 15, 2015, every major company in Robloxian television, as well as most small and midsize ones, use the Original Livestream platform. This includes rTV Networks, Roblox Networks Television, and the DragonDipperBlossom/Dipper Fresh Studios/Hexahedron Media Networks channels, among others.
Gavent Networks formerly used Ustream, but later switched to Original Livestream. The defunct company TamatedRNetworks also used Original Livestream for its channels, TRN and the proposed TRN2. RoTV's canceled roChannels were also slated to use the platform.
Due to its widespread usage, Original Livestream is supported by all of the current Robloxian premium television services. All of these services have supported the platform from their respective launches, but roTV, due to launching several months before its current competitors, technically supported the platform first.
In 2013, Livestream changed its format to a more events-based service, completely redesigning its format and losing the TV channel-style setup. Currently, new accounts can still be created on what is now called "Original Livestream" provided people go here directly, and "New Livestream" accounts can also be created. New Original Livestream channels can also be created on existing Original Livestream accounts.